One thing which is necessary for properly search engine optimising your site is building links which point to your site or blog. This may sound simple enough, but the work of building the kind of high quality links in sufficient numbers to increase your search engine ranking can be quite complex in practice.
One simple technique for building back links to your site is to post comments on “dofollow” blogs. This is easy, but is often not done correctly.
So what do I mean by “dofollow”?
To answer that question, you first have to know about “nofollow”. “Nofollow” an attribute of the anchor tag used to specify links in HTML. By placing the “nofollow” attribute on a link, a webmaster can BLOCK any “link juice” passing from their website to your website. In other words, the “nofollow” attribute makes a link useless from an SEO point of view.
As blogs began to grow in popularity, a lot of spammers developed programs to automatically generate comments which would contain their links (largely to porn sites, gambling sites, etc.).
That’s when major blogging platforms such as WordPress instituted the “nofollow” attribute as the default setting for blog comments. The idea was to eliminate the incentive to post comment spam.
Didn’t quite work out that way though - spam comments are still rife. It’s necessary to fit out every blog with a prophylactic anti-comment-spam plugin such as Akismet (my instance has nuked around half a million spam comments already).
The “nofollow” plugin on WordPress has not really performed as intended. Because of this, a “dofollow” plugin has been developed to disable nofollow attributes for external links and make comment links count in the eyes of search engines once again.
Seeing as it’s pretty much mandatory to moderate blog comments, my view is that it’s OK for comment links to pass some SEO value.
The important thing to note is that there are plenty of blogs out there which use the DoFollow plugin. All you need to do is.
1.Find these DoFollow blogs (one resource for this is DoFollowBlogs.com)
2.Add to the discussion by posting regular comments on DoFollow blogs
3.Watch your search engine rankings increase
This is just one of many possible link building strategies you could use; if your niche is a competitive one, posting comments on dofollow blogs won’t be enough on its own. That said, dofollow comments are a technique which can produce real results for the majority of blogs and sites offering a product or service.
The key here is to post regularly - just one comment won’t help you much. Post regularly and after some weeks or months you’ll start to see a difference.
Another vital strategy to keep in mind is that comments that offer value are likely to get approved by blogmasters. Many practitioners of the DoFollow strategy shoot themselves in the foot by posting self-promotional drivel that is simply deleted.
High-quality comments that contribute to the discussion will tend to garner more clickthroughs, in addition to potential search engine benefits.
One final point: you can outsource blog commenting to others, providing that the quality of posts is sufficient to ensure that comments get posted.
About the author: David B. Ascot is a specialist on sales lead generation and he shares his advice on improving your online lead generation.
Tags: Internet Marketing Consultants, Online Lead Generation, Online Marketing Consultant, Sales Lead Generation