There's nothing like a bit of professional rivalry to set the jealousy buds land. A buddy of mine recently informed me in a lot more inflamed language than I care to use here, that an old acquaintance or rather an old rival had set up business in the same area of the city as she.
She then went on to reply that her rival had even stolen her business practices and proceeded to over take them on the web. I mean how dare they? Welcome to real life! I was like honey do you stay abreast of search engine optimisation? A blank face stared back at me.
I've been known to experiment in the art of seo so I done a little health check on both sites. I ran them thru my I Telephone on a site named Woo Rank. It analyzed the sites including all the text, html and back links. Quickly I was able to show her that the main reason her competitor was in the lead was by having more back links than she had. I revealed you need to address this disparity, but do it on a aggressive manner so your competitor will not even know what hit them and won't be in a position to catch up.
Do you suspect she followed my guidance? You bet ya. She questioned if I knew anyone who could perform the optimisation work and of course I recommended myself. But I did the job and I did it in style. Her adversary’s internet site was quickly in her rear view mirror. Partly because he got smart to seo, but failed to protect his castle by building a powerful enough fort. The website was simply breached as it did not have or keep up building back links.
This is one area where lots of website managers get smug. It isn't enough to get a top ranking. You must be able to keep hold of it.
If link building is a difficulty for you contact a seo consultant or learn website optimisation.