Posts Tagged ‘Professional Speakers’

Finding the Best Professional Speaker for your Next Event

Wednesday, February 2nd, 2011

If you are organizing an once-a-year meeting, a national conference, a trade show or doing an executive training course, you’ll need the specialized services of a professional speaker to undertake this huge job for you with lan. A specialist speaker lends the much needed flamboyance to the event you are conducting and also sets the right tone for the whole event.

There are numerous professional speakers available in the industry these days. It is now a full-fledged profession nowadays. Call them professional speakers, motivational speakers, team development speakers or keynote speakers, their task continues to be the exact same; speaking in front of large audience to accomplish the specific goals of the event planner. Today, it may be hard to pick the best professional speaker for your future event. The following advice as well as guidelines can help you get the best keynote speaker on side.

* General Speakers compared to Specialized Speakers

Whether you need a specialist speaker who talks on technical issue and is an expert in that area or you need a general speaker who motivates you and keep your audience’ interest in the event alive. This selection depends on the type of event and the need of audiences.

The Type of Event: If you are organizing a training session on “Supply Chain Management”, then it will be foolish to call a generalist speaker. A specialist speaker who knows the subject well can do a lot of justice here.

The Need of Audiences: You need to determine whether your audience is looking for an entertaining speaker for the conference or annual meeting, or are they looking for any specialized information. The entertaining and engaging speaker, a motivational speaker or an author of a self help book can help here with motivational speech or team building activities.

* Determining the Time Factor

You might want to figure out how much time you need to set aside for a motivational or keynote speaker inside your seminar or yearly meeting. The remainder section of an event will certainly work as filler if you spend an excessive amount of time for keynote speaker. Similarly, if you spend not enough a time for the keynote speaker, your evening can definitely fall flat, in addition it can be very annoying for the speaker.

* Determining the Cost Factor

The price component or the budget plays a crucial role in narrowing or broadening the search for the very best professional speaker. When you have allocated meager budget you need to target a young and energetic speaker who provides just lately joined this area. Often times, if you have a little budget, you will find great speakers who are looking to promote their own project. For example, a fresh author may be privileged to speak, just for the opportunity to point out a book he has lately published. However, a deluxe budget will help you employ quite possibly the most acclaimed and top grade speaker.

After you have determined the above factors, the best way to find a speaker is to find a company who specializes in all types of speakers for all occasions. This will save you hours of searching online for a specific person to fit your needs. A professional company who offers speakers will have a network of people from masters of ceremonies to team building speakers, who can give you results you are looking for. They will get you the best person suited for your needs.

The top way to source the top professional speaker for your event is to go to the experts; Speakers and Events R Us, offer speakers for all types of events. They’ll handle it all, with just one easy phone call.

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Gaining Your Clients’ Confidence

Tuesday, April 20th, 2010

As a professional speaker or executive coach, there are things to keep in mind as you develop your promotional material.

Don’t use it to give tons of information or lists of all your credentials. You first have to catch your prospect’s attention with a catchy title.

Your speech or course title and positioning statement need to appeal to the emotional part of your prospect’s brain. That’s the beginning, that’s the attraction process.

Ideally your title should activate the limbic part of your prospect’s brain and evoke a positive emotional response.

Your promo material is a kind of invitation that needs to have great copy and great graphics and a very compelling promise.

All you want at this point is for your buyer to be inclined to buy, to lean toward. Now it’s yours to lose and hopefully you have enough strong content not to lose it.

Use words that make the person reading feel more attractive, stronger, more powerful rather than using words that rob energy or that are patronizing in any way.

And if you try to get too serious, you’ll simply put your reader to sleep.

Don’t you yourself get a immediate physical reaction to certain words and images? Pay more attention to this response in the next week and see what book or movie titles make you want to know more.

There are some words that energize while others rob your energy.

Great words give you goosebumps!

How does your material stand up to scrutiny? Does it evoke a physical and emotional response in you? If not, you’d better rethink it.

Once you’re sure that your material appeals to your buyer’s emotional centre, much of your work is done. This simple action means thousands of dollars in returns to you over the years and puts you way ahead of many of your competitors. Most people simply don’t bother.

Now that you’ve touched the emotional centre of your buyer’s brain, remember that this is the most vulnerable part of the brain and where the fight and flight centre resides. The initial attraction part of the brain (much like love at first sight) is totally irrational and your client will be prepared to run in case this turns out to be a scam.

Another name for this is buyer’s remorse.

That’s where you need to provide solid evidence (testimonials, detailed descriptions, desired outcomes, credentials) to back up your invitation. That’s when you need to make that follow up phone call and perhaps a reference from someone the buyer trusts. That’s where you may need to provide solid value to the buyer before you’re hired.

You yourself go through this same process. It’s really worthwhile to take the time to closely analyze your material before getting it out there.

In a tricky economy, the weak have already dropped out of the picture. That leaves it wide open to you!

If you’d like to find out more about professional speakers #1, then read about Cathleen’s consulting services.

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Surviving As A Public Speaker, Now That Public Speaking Is Dead

Wednesday, November 4th, 2009

In a report I just published, I discussed my view of the last 2 years of the public speaking business. The report is called “Public Speaking (*as you know it) Is Dead!”

If you would like a free copy of the report, you’ll find a link to it in the resource box at the end of this article

This report contains my opinions, but the facts support and top speakers agree with what I have concluded.

I recently received a comment from well-known speaker and author, Jim Cathart, CPAE and Past President of the National Speakers Association, who said this: “Scott Dennison has nailed it. The problem in our business is that it’s not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It’s time to go where the buying is happening.”

So what is this all about and if the old way of doing things in the speaking business is dead - what can you, as a public speaker do to survive? Here are my top three tips for public speaking success in 2010 and beyond.

1) Since we’ve moved from a time when speakers delivered their message in meetings and conventions and commanded high fees to do so, to one where meetings that require a speaker are reduced, we all have to respect and adapt to the new rules.

Even though meetings and conventions are less plentiful the audiences you served are still hungry for information on your topic and want to gain access to your knowledge, so be sure to provide it to them. The new rules state that you must move beyond thinking like a speaker and instead think like a publisher of content and information.

2) Understand what your audience members loved about your information, seek out those who are passionate about your topic and build relationships with them.

With the power of the Internet, your audience does not consist only of those who could or would travel to the meeting where you were speaking, but to individuals all over the world. If you can fill a need in someone’s life with your information (content), it does not matter where they live provided they are connected to the world wide web.

Provide content for your users in multi-media formats for them to consume. When you offer your information in video, audio and text based formats you meet the needs of everyone and do it in a way that allows them access in the learning style which they most prefer.

It is not uncommon to see a presentation that was recorded in video, later made available as an audio CD, as a book, offered in a series of articles or blog posts and many other forms of distribution. While that may seem like a lot of work it’s actually quite easy and very profitable to do so.

Forget about thinking that tens of thousands of fans are needed for speakers to make an outstanding living. These days if you have just 1000 people who you’ve built a strong relationships with, and who want to learn from you, that they invest only $100 per month, you’ll immediately decide that THERE IS life after the old model of public speaking has died.

Speaker’s marketing whiz, Scott A. Dennison is discussing the future of the public speaking business and offering you his FREE report Public Speaking (*as you know it) IS DEAD along with his top ten free Public Speaking Tips when you visit his site.

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