Many people ponder whether it’s better to optimise a site to get free search engine rankings or to rely on PPC ads from Google Adwords.
The answer will always be the same. If you are able to profitably drive traffic to your website with each of the methods, both should be used for the greatest returns.
But you should also keep in mind that free search engines and paid search engines are very different animals.
This article will provide a detailed view of each so you can clearly understand the pros and cons of using SEO or search engine optimisation and PPC or pay-per click to drive traffic to your websites.
SEO vs PPC
Using pay-per-click is effective for a number of reasons:
1. It’s probably the quickest way to drive highly targeted traffic to your website. In most cases, you can see visitors within 10 minutes of posting and add. It will take much longer to see results if you opt to use SEO techniques.
2. If you use SEO you don’t have much control over where your visitors are directly, but with pay per click advertising you total control over where your site visitors land.
3. You can easily test multiple headlines / copy / offers by testing ads in Google Adwords.
4 You can drive traffic for a variety of different keywords, but with SEO you’re better off targeting just a few keywords.
5. You won’t have to build your website to be “search engine friendly” when you us PPC. For example, a website that’s build in flash won’t attract search engine spiders, but won’t affect PPC traffic.
6. Rather than worrying about each search engines ranking formula, you’ll be optimising for conversion results.
7. You can easily change positions on the page in order to find the best Return On Investment.
8. The changes to the rules of PPC search engines are usually less often and less significant to the changes that take place with the SEO rules.
SEO (free traffic) is good because-
1. It costs nothing-its absolutely free.
2. You will be able to generate tons of traffic for terms that would be very costly with PPC.
3. The long term returns on your investments are usually better than they would be with PPC. It does take longer to see results, but it’s a lot cheaper in the long term.
4. Once you have earned good rankings, it’s pretty easy to keep them with very little additional effort.
5. You can build great momentum that will make it possible for you dominate the market and leave your competitors to bleed themselves dry trying to compete using PPC search engine marketing as they have to pay for every click.
To conclude, PPC and SEO both have a place in an online lead generation strategy for your website.
It seems that the field of Search Engine Optimisation can leave you frustrated, waste your time, and blow your budget all at the same time because of all the half truths and misinformation.
About the author: Mr David B. Ascot is sharing his sales lead generation hints to ensure your business profits through online lead generation.
Tags: Internet Marketing Consultants, Online Lead Generation, Online Marketing Consultant, Sales Lead Generation